Le BECK'S
Packaging Design/2018/SILver Cannes Lion/D&AD GrAphite/ADC gold/Grand LIA/red dot best of best/serviceplan
The Legendary Beer Can From Beck's
Le BECK’S was designed to improve the image of BECK’S canned beer. The limited-edition cans were unveiled on March 1st, 2018 with 5,000 carefully crafted pieces. They were presented to the public at some of the most exclusive events and were dispatched to a select group of socialites and influencers. Due to the overwhelming response, Beck’s is thinking about mass producing Le BECK’S for the worldwide beer market.
