Pantogar: Hello Hair Joy

BRAND CAMPAIGN/HEALTHCARE OTC/MERZ PHARMACEUTICALS/2025/EDELMAN

“Hello Hair Joy” is a brand campaign for Pantogar that celebrates the emotional freedom and confidence of having healthy, beautiful hair—turning hair regrowth into a story of personal joy and empowerment.

We created a suite of assets including a hero film, social media cutdowns, a suite of photography for print and digital advertising and promotion as well as website usage. The film and the photography followed the same nostalgic, analogue texture and feel and the voice over for the film was written as a love letter to ‘hair’. The tagline, ‘Hello Hair Joy’ acted as an emotional anchor to the whole campaign.

CREDITS

Client: Pantogar / Merz
Director: Shai Levy
Production Agency: Maximilian Stedtfeld
Producer: Christian Berg
Client lead: Catherine Pouliot
Creative Director: Joy Chakravorty
Creative Team: Oscar Muller & Sabine Stromsky
Production: Federico Grosso
Editor: Julia Crescitelli
Music and Sound Design: Dorian Behner
Grading: Alen Jelic