Allianz Power of Unity
GLOBAL CAMPAIGN/SOCIAL IMPACT/2024/EDELMAN
Allianz, the world’s largest insurer needed a campaign to act as an umbrella for many of its initiatives and underlying efforts to unite the world. In a year when the world felt more divided than ever before, a campaign like this was key to showcase the power of unity. Our job was to create a strong unifying brand, look and feel, along with a rallying cry, manifesto and film which would launch the campaign to the world. The manifesto film used archival and historic footage to set the stage for the rallying cry and then utilised Allianz’s archives as well to good use to launch the campaign line - Power of Unity.
