LEMONAID & CHARITEA
Print/2017/headline campaign/kolle rebbe
A small start-up started in 2008, LemonAid & ChariTea, made a place for themselves in the soft drink aisles of Hamburg. Creating organic, fair-trade, homemade drinks they became popular among the young and and socially active. Now they plan to make it big in Berlin, Frankfurt, and Munich. This was a simple headline campaign created to work as posters, online posts, POS and vendor advertising targeted towards the young, hip, and socially conscious people. The headlines were in English to also reach the expat community in these big cities.
