BMW: THE X7

BMW: THE X7

LAUNCH Film/Bayerische Motoren Werke/2019/serviceplan

BMW: THE X7 ‘Open End’ 45”

This was a launch film for the latest icon from BMW, THE X7. BMW defines ‘luxury’ less as technical excellence, but more as an attitude: going your own way and believing in big dreams led by an independent nature.

That's why we told a story of 5 friends travelling by train who do not want their journey to end and as the train reaches its final destination, they decide to hop off and go their own way with their BMW X7. The film completes the trio of commercials that are part of the BMW luxury branding umbrella of Bayerische Motoren Werke.

CREDITS:

GLOBAL CHIEF CREATIVE OFFICER
Alexander Schill

MANAGING PARTNERS
Thomas Heyen
Markus Kremer
Florian Klietz

DIRECTOR
Gary Freedman

CREATIVE DIRECTOR
Kolja Danquah

MANAGEMENT SUPERVISOR
Kristian Von Elm

ACCOUNT
Adam Karger

ART DIRECTORS
Phillip Trübiger
Daniel William Hill
Sudarshan Waghmare

COPYWRITERS
Niklas Scholz
Joy Chakravorty