The new Macan. Dare forward.
GLOBAL LAUNCH CAMPAIGN/PORSCHE MACAN 2021/KEKO
Global launch campaign for the new Porsche Macan in 2021. While at Keko Berlin, my team and I were the creatives to win the pitch for the agency. My team and I crafted the claim, some of the main messaging, defined the look & feel for photography, and conceptualized the scripts for the launch film and the commercial as well.
Porsche Dare Forward: Commercial
The Macan is the youngest and most affordable Porsche Sportscar and the campaign for the latest face-lift focussed on a diverse group of audiences and showed how the car is for anyone who dares to step forward.
