Allianz Squared Ball

Allianz Squared Ball

WOMEN’S WORLD CUP/ACTIVATION/SOCIAL IMPACT/2023/EDELMAN

To highlight the financial challenges female football players face , Allianz designed, prototyped and produced the world’s first squared ball.

BRIEF
With the FIFA Women’s World Cup 2023 around the corner, Allianz asked us to create visibility for the financial barriers young female football players are facing – which hinder them from pursuing their passion.

OBJECTIVE
Allianz wanted to reshape how people see the brand. Instead of being seen as a transactional insurance brand it wants to be seen as a brand that contributes positively to society, not only through its products on an individual level but by dedicating its resources for positive societal change.

CREDITS

Co-Chief Creative Officer EMEA: Stefan Ronge, Mattias Ronge
Chief Creative Officer : Christian Anhut
Account/Client Lead: Claudia Graf
Project Lead: Melissa Liyanage
Strategy Lead: Ben Elias
Activation Lead: Vanessa Buetof
Creative Directors: Marcelo Conde, Eiji Kozaka, Joy Chakravorty
Copy: Alexandra Randall
Art Director: Annika Boettcher
Production: Christian Berg, Katja Schloemer
Production Social Media Assets: Jana Brkic