The Legendary Beer Can From Beck's

Le BECK’S was designed to improve the image of BECK’S canned beer. The limited-edition cans were unveiled on March 1st, 2018 with 5,000 carefully crafted pieces. They were presented to the public at some of the most exclusive events and were dispatched to a select group of socialites and influencers. Due to the overwhelming response, Beck’s is thinking about mass producing Le BECK’S for the worldwide beer market.

CREDITS:

GLOBAL CHIEF CREATIVE OFFICER
Alexander Schill

GLOBAL EXECUTIVE CREATIVE DIRECTOR
Michael Wilk
Wolf Eike Galle

MANAGING PARTNERS
Thomas Heyen
Markus Kremer

SENIOR MOTION DESIGNER
Dennis Fritz

MANAGEMENT SUPERVISOR
Lars Holling

SENIOR ACCOUNT
Sabrina Schwartz

FILM PRODUCTION
Johann Cohrs

COPYWRITER
Joy Chakravorty

AWARDS:

Silver Cannes Lion
Shortlist Cannes Lion

Netflix was launching the second season of Narcos in the DACH(Germany, Austria and Switzerland) region & France. Since the first season was popular among gamers, we wanted to capitalise on it further and create something that the gaming community would be talking about for a long time to come - The First Branded Live Interactive Gameshow on Twitch.
Website for Jury

CHIEF CREATIVE OFFICER
Fabian Frese

CREATIVE DIRECTOR
Thomas Knuewer
Christoph Bielefeldt
Nicole Holzenkamp

ART DIRECTOR
Savina Mokreva
Sudarshan Waghmare

WRITER
Fridtjof Vieth
Max Wort
Joy Chakravorty

AWARDS & RECOGNITION
London International Award Gold
One Show Merit
ADC Germany Bronze
ADC Germany Merit
DDA Bronze x 2
 

It's a simple game of "would you rather" with the Donald in mind. We made this when Donald Trump was still just a candidate. Visit TrumpOrWhat.com if you have some time to kill. Before the results were out close to a quarter a million people spent a long time on the website. 

CREDITS:

CW: Nate Mayer, Marcelo Duarte, Joy Chakravorty
AD: Bronco Wewer, Nika Gujejiani
Web Ninja: Lennert Schrader

Purdy makes the best paintbrushes in the world, and the XL Series is the most versatile of them all. To show this, we painted over nine different surfaces including brick, wood, glass, metal, bike, newspaper stand, and fake pigeon. All measured to the size of a traditional billboard to create a simple, yet powerful product demonstration.

Featured on Adweek, Adeevee, Creative Guerilla Marketing, Coloribus, Best ads on TV, Le Book, Ads of the World, Advertolog, and Brandactivation

ECD: Menno Kluin
CD: Sam Shepherd, Frank Cartagena
Copywriters: Fanny Josefsson, Joy Chakravorty
Art Directors: Ilana Wolstein, Sudi Waghmare

A small start-up started in 2008, LemonAid & ChariTea, made a place for themselves in the soft drink aisles of Hamburg. Creating organic, fair-trade, homemade drinks they became popular among the young and and socially active. Now they plan to make it big in the UK and other major German cities like Berlin.

This was a simple headline campaign created to work as posters, online posts, POS and vendor advertising. 

Parkinson's makes your hand shake and hampers your ability to write properly. We made writing in your handwriting easier.

It's the project that's closest to my heart and also won us the Student of the Year award and a Young Guns Gold.

Art Directors: Sudarshan Waghmare, Yoon Seong Oh
Copywriter: Joy Chakravorty

A series of film posters for the Back to the Future trilogy. The posters use the iconic typeface and design of the time-machine panel used in the movie and simply shows the year travelled to and a shadow of the year travelled from. 

The posters were conceptualised and designed by me for the New Blood D&AD Monotype brief and they were awarded a Wood pencil. You can read more about it here >

Art & Copy: Joy Chakravorty

The brief was to create a unique and subversive integrated campaign for the cult brand Dr. Martens. Presenting the Martens’ Code – An idea that takes something else that is authentic and unique like the Morse code and makes it even more so by replacing the dots and dashes with the unique sound that a Dr. Martens boot makes. Because if you want to grab someone's attention... whisper.

A project based on the One Show brief to help attract new customers, more children and parents to the Lego Store.

Getting members to spread the word about WWF and recruit people can be a hard task especially since people aren’t keen on actively sharing promotional material. Our idea is to become an integral part of their conversations by creating a limited edition email signature that they’ll be proud to use.

CD: Niklas Frings-Rupp
ADs: Sudarshan Waghmare, Yoon Seong Oh
CW: Joy Chakravorty

Colgate Litmus is a simple solution to help combat the Ebola epidemic in North Africa by letting the people self diagnose and reach out for help.

Art Directors: Sudi Waghmare, Yoon Seong Oh
Copywriter: Joy Chakravorty