Joy's Portfolio
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Purdy

 

PURDY

OOH/2016/Adweek Creativity of the week/Deutsch Inc NYC

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Purdy makes the best paintbrushes in the world, and the XL Series is the most versatile of them all. To show this, we painted over nine different surfaces including brick, wood, glass, metal, bike, newspaper stand, and fake pigeon. All measured to the size of a traditional billboard to create a simple, yet powerful product demonstration.

Featured on AdweekAdeeveeCreative Guerilla MarketingColoribusBest ads on TVLe BookAds of the WorldAdvertologBrandactivation and a host of other publications.

CREDITS:

Executive CREATIVE DIRECTOR
Menno Kluin


CREATIVE DIRECTORS
Sam Shepherd
Frank Cartagena


Art Directors
Ilana Wolstein
Sudi Waghmare


Copywriters
Fanny Josefsson
Joy Chakravorty