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A small start-up started in 2008, LemonAid & ChariTea, made a place for themselves in the soft drink aisles of Hamburg. Creating organic, fair-trade, homemade drinks they became popular among the young and and socially active. Now they plan to make it big in the UK and other major German cities like Berlin.
This was a simple headline campaign created to work as posters, online posts, POS and vendor advertising.