Joy's Portfolio


Purdy makes the best paintbrushes in the world, and the XL Series is the most versatile of them all. To show this, we painted over nine different surfaces including brick, wood, glass, metal, bike, newspaper stand, and fake pigeon. All measured to the size of a traditional billboard to create a simple, yet powerful product demonstration.

Featured on AdweekAdeevee, Creative Guerilla Marketing, Coloribus, Best ads on TV, Le Book, Ads of the WorldAdvertolog, and Brandactivation

ECD: Menno Kluin
Sam Shepherd, Frank Cartagena
Copywriters: Fanny Josefsson, Joy Chakravorty
Art Directors: Ilana Wolstein, Sudi Waghmare