A project based on the One Show brief to help attract new customers, more children and parents to the Lego Store.
Dr. Martens' Code - Radio Integrated
The brief was to create a unique and subversive integrated campaign for the cult brand Dr. Martens. Presenting the Martens’ Code – An idea that takes something else that is authentic and unique like the Morse code and makes it even more so by replacing the dots and dashes with the unique sound that a Dr. Martens boot makes. Because if you want to grab someone's attention... whisper.
Martens' Code Radio Ads
Getting members to spread the word about WWF and recruit people can be a hard task especially since people aren’t keen on actively sharing promotional material. Our idea is to become an integral part of their conversations by creating a limited edition email signature that they’ll be proud to use.