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Le BECK'S

Le BECK’S was designed to improve the image of BECK’S canned beer. The limited-edition cans were unveiled on March 1st, 2018 with 5,000 carefully crafted pieces. They were presented to the public at some of the most exclusive events and were dispatched to a select group of socialites and influencers. Due to the overwhelming response, Beck’s is thinking about mass producing Le BECK’S for the worldwide beer market.

 

CREDITS:

GLOBAL CHIEF CREATIVE OFFICER
Alexander Schill

GLOBAL EXECUTIVE CREATIVE DIRECTOR
Michael Wilk
Wolf Eike Galle

MANAGING PARTNERS
Thomas Heyen
Markus Kremer

SENIOR MOTION DESIGNER
Dennis Fritz

MANAGEMENT SUPERVISOR
Lars Holling

SENIOR ACCOUNT
Sabrina Schwartz

FILM PRODUCTION
Johann Cohrs

COPYWRITER
Joy Chakravorty