Joy's Portfolio

Dr. Martens' Code - Radio Integrated


The brief was to create a unique and subversive integrated campaign for the cult brand Dr. Martens. Presenting the Martens’ Code – An idea that takes something else that is authentic and unique like the Morse code and makes it even more so by replacing the dots and dashes with the unique sound that a Dr. Martens boot makes. Because if you want to grab someone's attention... whisper.