Le BECK’S was designed to improve the image of BECK’S canned beer. The limited-edition cans were unveiled on March 1st, 2018 with 5,000 carefully crafted pieces. They were presented to the public at some of the most exclusive events and were dispatched to a select group of socialites and influencers. Due to the overwhelming response, Beck’s is thinking about mass producing Le BECK’S for the worldwide beer market.
GLOBAL CHIEF CREATIVE OFFICER Alexander Schill
GLOBAL EXECUTIVE CREATIVE DIRECTOR Michael Wilk Wolf Eike Galle