Joy's Portfolio
Screenshot 2019-02-10 at 14.30.00.png

BMW: The X7

 

BMW β€˜THE X7’

TV/2019/serviceplan

BMW X7: Open End

Situation: Penny, Germany's largest discount supermarket chain, regularly advertises great deals on dog food. But out of hundreds of special offers every week, few reach the intended target audience.

Idea: Instead of addressing the dog owners, we directly reached to the real audience: The dogs. We did this through discount vouchers in form of red rubber balls strewn around parks for dogs to find and play with.

Execution: We scattered 1000 balls across all dog-walking parks in Hamburg. Dogs of all sizes found the Bow-Vouchers, played with them, and brought them directly to their masters. They could then be used as a discount voucher on dog food at all local Penny Markets.

CREDITS:

GLOBAL CHIEF CREATIVE OFFICER
Alexander Schill

MANAGING PARTNERS
Thomas Heyen
Markus Kremer

DIRECTOR
CHRISTIAN HORNUNG

SENIOR ACCOUNT
Saskia kroschewski

ART DIRECTOR
SUDARSHAN WAGHMARE

EDITORS
PHILLIP TRUEBIGER
DANIEL HILL

COPYWRITER
BASTIAN TRIPP
Joy Chakravorty